V Logic, wanted a dynamic campaign to cut through the clutter and highlight the brand's strategy, "V Logic, the logistics experts in Asia".

 

Bold and aggressive, the screaming women represents demanding overseas consumers who just won't take no for an answer. They want their products now.

 

Many overseas companies have little or no knowledge of the complexity of doing business in Asia. This was dramatized by the humorous headline and visual of the lunch box ad.

Sexy and sizzling was the concept behind a print campaign for "The Cut" a steakhouse and grill at the Fairmont Hotel in Beijing.

 

In order to carve a unique niche in the market for this venue, the ads visualised the sizzling and sexy aspects of the venue's interior design, atmosphere and the glamorous events frequently held at the venue.

The power of good copywriting made this campaign a clear winner.

 

A tongue in cheek play on the car used by 007 in the James Bond movie series works hand in hand to promote the Aston Martin brand.

 

Economical small ads (in one colour) ran in local newspapers announcing the new V12 Aston Martin.

Charity posters do not need to be sad and depressing.

 

The aim of this ORBIS campaign was to motivate people into realising that the cost of a simple cappuccino, dim sum lunch or high tea could contribute towards saving someone's sight.

 

A hard-hitting concept and strong visuals made this campaign a big success for the charity.

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