UA-162547391-1
 

MEDIA:  PRINT, OOH, VIDEO

CLIENT: BOOKAZINE

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"Why do we read?"

For Bookazine's 30th Anniversary, Reaction created a branding campaign to celebrate the joy of reading, by all ages.

The graphic design featured the corporate colour, orange, on the bookmark icon to highlight the readers quote. 

The TV and print featured local and well known Hong Kong celebrities.