TASK: NAMING, IDENTITY, TAGLINE, ADVERTISING, SIGNAGE
CLIENT: INDIGO

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"Expressive Living" 

A full branding campaign including name and tagline was developed by Reaction to launch the home furnishings brand and retail store.
 

The tagline "Expressive Living" conveyed that the shopper could create a unique look and feel for their home by expressing their individual tastes through the range of innovative products that Indigo offered.