UA-162547391-1
 

TASK: NAMING, IDENTITY, ADVERTISING, SIGNAGE
CLIENT: LE MERIDIAN HOTEL

THE FIFTH TASTE

Reaction created the name and logo for the restaurant, based on the Japanese word, "Umami", known as the "fifth taste". This was creatively visualized by the bright green petal in the logo. 

Reaction developed a secondary graphic - the sumo wrestler, to add a contemporary image and visual interest to the advertising, menus, and other materials used in the venue. 

Menu

Menu

Place Mat