Umami | reaction

UA-162547391-1

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Ritz_HongKong_00056_Galleries_1280x720_e

reaction

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TASK: NAMING, IDENTITY, ADVERTISING, SIGNAGE
CLIENT: LE MERIDIAN HOTEL

The unique menu design uses chopsticks as a binding device.

A very contemporary interior design setting for this japanese restaurant located on the south side of HK island.

This striking table mat design with sumo wrestler was developed for Umami, a Japanese restaurant at the Le Meridien Hotel in HK.

THE FIFTH TASTE

Reaction created the name and logo for the restaurant, based on the Japanese word, "Umami", known as the "fifth taste". This was creatively visualized by the bright green petal in the logo.

Reaction developed a secondary graphic - the sumo wrestler, to add a contemporary image and visual interest to the advertising, menus, and other materials used in the venue.

Menu

Menu

Place Mat