UA-162547391-1

MEDIA:  NAMING, IDENTITY, PRINT, SIGNAGE

CLIENT: LE MERIDIAN HOTEL

Take out box

Menu

Place Mat

Coaster

"The fifth taste"

Reaction created the branding, logo, and name of the restaurant based on the Japanese word, "Umami", known as the fifth taste.

The "fifth taste" was visualized through the bright green petal in the logo. 

Beyond the logo, Reaction developed a secondary graphic - the sumo wrestler to add visual flexibility to the visual branding. This visual was incorporated into the advertising and other materials in the venue. 

Address

14FL, Po Chai Indust Bldg

28 Wong Chuk Hang Rd

Wong Chuk Hang

Hong Kong

Copyright 2020 by Reaction

Contact

Jan Henderson

Creative Director

+852 2840 1931

jan@react.com.hk

www.react.com.hk