"Stay Connect Share"
Reaction created the branding for this new Hong Kong-based hotel group.
The concept "Stay Connect Share" was derived from the research findings, which reflected the "wants" of the young target group of the hotel.
The logo was based on the Spanish name for "wood", which reflected the unique wooden sculptures, fittings and natural elements used in the interior design of the hotel.
The graphic design for the brochure and stationery incorporated paper that featured a wood grain water mark.