UA-162547391-1 Madera | reaction

MEDIA: NAMING, IDENTITY, PRINT, SIGNAGE, WEB

CLIENT: MADERA GROUP

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"Stay  Connect  Share" 

Reaction created the branding for this new Hong Kong-based hotel group.

The concept "Stay Connect Share" was derived from the research findings, which reflected the "wants" of the young target group of the hotel. 

The logo was based on the Spanish name for "wood", which reflected the unique wooden sculptures, fittings and natural elements used in the interior design of the hotel. 

The graphic design for the brochure and stationery incorporated paper that featured a wood grain water mark. 

Address

14FL, Po Chai Indust Bldg

28 Wong Chuk Hang Rd

Wong Chuk Hang

Hong Kong

Contact

Jan Henderson

Creative Director

+852 2840 1931

jan@react.com.hk

www.react.com.hk

Copyright 2020 by Reaction