MADERA HOTEL | strategy | naming | wordmark | website |collateral 

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The tagline, was created to appeal to younger tech-savvy guests that wanted to connect and share with other hotel guests, the community and participate in cultural events . 

stay | connect | share

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Madera, meaning “wood” in Spanish  was a natural fit for the hotel name. This name was inspired by the Spanish interior design firm that incorporated wooden elements such as paneling, sculptures and artwork into the interior design of the rooms and public areas, that added a natural and relaxing tone. 

 

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In line with the theme of wood, the in-room collateral, sales materials and stationery were printed on paper that was embossed with a subtle wooden grain.

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