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Pierre Cardin, the name evokes fashion, luxury and elegance. 

Developed for Pierre Cardin Australia,

the circle was a natural choice to distinguish the tiers of the men's clothing collections, as Cardin often preferred geometric shapes and motifs.


The design system using the colour coded circles were easily migrated across advertising, in-store displays, tags and packaging.

Pierre Cardin logo-01.png
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PIERRE CARDIN | strategy | design | packaging

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