UA-162547391-1
 

MEDIA: NAME, IDENTITY, PRINT, SIGNAGE, OOH

CLIENT: SUPERNATURAL

Supernatural_Training Manual.jpg

"Supernatural"

A new supermarket selling natural and organic foods asked Reaction to develop a branding strategy and positioning tagline that separated it from the pack of other grocery stores.

The graphic design, name, and logo "Supernatural" were created to position the brand as one that offered a range of the best quality foods and products available. Everything from coffee to eggplants to peanut butter was carefully sourced and displayed to live up to its name.