" Tell us your idea. We promise not to laugh."
Tech Pacific, looking for investment opportunities, asked developers to send in their tech-based ideas and business plans, with the hope of receiving financial backing.
To encourage entrepreneurs to submit their ideas, no matter how unusual they might be, Reaction took a playful graphic design approach, using this humorous headline and light-hearted illustration.
This highly visible branding campaign and distinctive character were so successful it became the face of Tech Pacific for future campaigns.